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Hunter Abramson: Why Ticket Sales are the Next Stage of Non-Fungible Tokens on the Blockchain

NFT ticketing also enables a safer, fairer secondary market.

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Author of this Expert Opinion is Hunter Abramson

Many new technologies tend to evolve rapidly, and that has particularly been the case with non-fungible tokens. It’s a technology that has shown vast potential, and early adopters picked up on this, starting an early — and short-lived — NFT craze that has since passed its initial height. However, new developments in NFTs have led to a possible course correction with exciting implications for the blockchain and every industry it touches.

The issue with early NFTs, and what caused the trend to be met with such initial hesitance, is that the general public is hesitant to accept anything without a tangible benefit to them. However, the recent trend towards utility NFTs — in other words, NFTs that offer some value or benefit to the user beyond the string of blockchain code they are composed of — has opened up the door to numerous opportunities for their implementation in various industries.

Why NFTs are the future of ticketing

The ticketing industry is a perfect match for the NFT revolution. For one, the technology used in the ticketing industry has been around for decades. QR codes, which make up most ticketing operations, were introduced in the 1990s, and the barcode system two decades before. The industry has primarily operated on an “if it isn’t broke, don’t fix it” mindset, but it is time that leaders begin to embrace this shift towards newer, better technologies.

NFT ticketing will help combat many issues plaguing the ticketing industry right now. Fraud will be discouraged — if not entirely eliminated — thanks to the blockchain technology upon which NFT tickets are built. Blockchain code is virtually impossible to replicate, which means that fake tickets cannot be produced. When combined with the revolving QR code technology that has been implemented in NFT ticketing systems, this means that virtually no money will be lost by event organizers, and thus, no unhappy customers being scammed.

From the consumer’s perspective, there aren’t many differences between using an NFT ticket and a standard ticket. Like any other ticket, you simply scan its code and enter the event. But the greater security features will assure customers they aren’t being ripped off, and the pre, during, and post-event benefits that come along with an NFT ticket will be highly desirable.

After a ticket is scanned, the ticket becomes a collectible NFT in the ticket-holder’s Ethereum-based digital wallet. For one, it’s a unique souvenir that fans can keep to remember their experience of going to the event, but the NFT could provide value in and of itself. Trading and selling the collectible NFT after the event could continue its influence long after it is over.

Building a community with NFT ticketing

In addition to these utilities, NFT ticketing benefits from the feeling of community that is associated with going to events. For example, because concerts are generally attended by fans of the artists performing, attendees are relatively like-minded in their interests, creating a built-in audience for NFTs. Many NFT projects fail due to a lack of community support, but with NFT tickets, there is no need to build that community from scratch.

NFT ticketing also enables a safer, fairer secondary market, further establishing that sense of community and protection for the consumer against ticket scalping or fraud. Thanks to the built-in verification of blockchain, Consumers are able to buy tickets on the secondary market without worrying about whether or not they are legitimate. Furthermore, blockchain technology prevents massive purchasing transactions. thanks to its more easily verifiable record-keeping, meaning scalping in the secondary market is substantially reduced, if not outright eliminated.

These advantages offered by NFT tickets show the potential of the technology to make the consumer experience significantly better. Many NFT projects have failed because of their lack of utility — and thus, relevance — to the user and inability to form a community around them. NFT ticketing is not susceptible to either of these issues, making them the future of NFT technology.

Throughout his career as a marketer, Hunter Abramson has contributed to all aspects of experience, from cross-promotional marketing to operations to ticket sales. He always pushes the limits to create positive experiences for both the enterprise and the consumer. He is currently the co-founder and CEO of Relic Tickets, which aims to disrupt the ticketing industry with NFT tickets.This piece is exclusive to Broadband Breakfast.

Broadband Breakfast accepts commentary from informed observers of the broadband scene. Please send pieces to commentary@breakfast.media. The views expressed in Expert Opinion pieces do not necessarily reflect the views of Broadband Breakfast and Breakfast Media LLC.

Broadband Breakfast is a decade-old news organization based in Washington that is building a community of interest around broadband policy and internet technology, with a particular focus on better broadband infrastructure, the politics of privacy and the regulation of social media. Learn more about Broadband Breakfast.

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Crypto

Cryptocurrency Has Promise But ‘Screams for Regulation,’ Says Miami Mayor Francis Suarez

The mayor has been an enthusiastic proponent of MiamiCoin, a privately-owned cryptocurrency.

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Screenshot of Francis Suarez, mayor of the City of Miami, at the Wilson Center event

WASHINGTON, January 19, 2023 — Embracing emerging technologies such as cryptocurrency will have long-term benefits for the general public, but the industry needs much stronger regulation, City of Miami Mayor Francis Suarez said at an event hosted Tuesday by the Wilson Center.

Suarez, who is president of the U.S. Conference of Mayors, spoke in advance of the mayors’ 91st annual meeting from Tuesday until this Friday.

Suarez has long been an advocate for cryptocurrency adoption; after winning reelection in 2021, he announced that his own salary would be paid in bitcoin. He has also been an enthusiastic proponent of MiamiCoin, a privately-owned cryptocurrency meant to benefit the city — even after the currency’s value dropped by more than 95 percent.

However, when discussing the recent collapse of crypto exchange FTX, Suarez acknowledged that the technology “screams for regulation.” U.S. legislation tends to be reactive instead of proactive, but the latter approach might have been able to stop the FTX crash, he added.

“I think there should have been regulation on what some of these custodial entities could do with custody assets,” he said. “They’re like banks — the kind of assets that they had were enormous — and what they were doing when you when you peel back the layers of the onion is frightening… there’s a reason why some level of regulation exists already in the banking industry.”

Suarez said that the first step for lawmakers taking on cryptocurrency regulation should be to recognize the significance of the technology. Issues such as the national debt ceiling and rate of inflation demonstrate the value of having currency “outside of the mainstream fiat system,” he said.

In addition to cryptocurrency, Suarez expressed his opinion on a variety of other timely technology issues.

“I think AI is going to be our generation’s arms race,” he said, noting the growing potential for cyberwarfare as weapons systems come to rely on encrypted technology.

Suarez also discussed the impacts that an increasingly digital world may have on childhood development. “My daughter one shocked me when she was two years old — she’s four now — by taking a pretend selfie with her pacifier of me,” he said. “And I was like, wow, this is really crazy.”

Despite having initial concerns about technology’s impact on children, Suarez said that watching his own children’s online interactions had assuaged his fears.

“I’m actually going to take it a step further — I’m starting to see socialization opportunities… they’re actually virtually online with a friend, and they’re playing and talking and socializing,” he said.

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Crypto

CES 2023: Crypto Protects Privacy and Civil Liberties

The ability to coordinate outside of government control could be a massive boon for oppressed or dissident groups.

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Photo of Kurt Opsahl, Mike Wawszczak, Anna Stone, and Sandy Carter (left to right)

LAS VEGAS, January 5, 2023 – Despite the crypto industry’s recent stumbles, a panel of experts at the Consumer Electronics Show remained bullish on its potential – as well as that of its underlying technology, the blockchain – to protect individuals’ data privacy and civil liberties.

Many blockchains, although residing in the digital world, largely fall into the category of “public goods,” which traditionally includes shared infrastructure such as roads, argued Anna Stone, director of impact at eToro. Stone cited the Ethereum network, which is open source and allows many individuals to build on it. “What makes Ethereum exist is not any one company that’s doing anything, it’s actually that there are thousands of different contributors,” she said. 

Mike Wawszczak, general counsel at Alliance, argued that the traditional funders of public goods – governments – make serious mistakes that stem from being insulated from market forces. “[Crypto] offers an alternative method of managing and governing these protocols – that we’re only now starting to see massive amounts of experimentation in – might not be subject to the same failure[s]…that we see in states,” Wawszczak said.

Later in the panel, Wawszczak argued that decentralized autonomous organizations empower individuals and communities to further and protect their own interests, even in opposition to state authority. “If you can imagine a lot of the more disparate groups that exist around particular social-justice causes or identity groups that are far flung or spread out, but now they have a new means of coordinating their behiavior and of generating economic wealth,” Wawszczak explained. He argued that the ability to coordinate outside of government control could be a massive boon for oppressed or dissident groups.

Panelists further said blockchain technologies can ensure that consumers maintain control over their own data. “Giving [users] that choice…to pick a place that is built and verifiable to be secure, to be private, to be a place that fits with their values, that can really enhance things for the users,” said Kurt Opsahl, general counsel at the Electronic Frontier Foundation.

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Brookings Panelists Debate the Future of Crypto

Some crypto skeptics say that regulating the digital coin is a mistake since it would provide legitimacy to the industry.

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Screenshot of Peter Conti-Brown, professor at the Wharton School at the University of Pennsylvania

December 20, 2022 – Academics discussed the potential usefulness of crypto-related technologies and how they should be regulated at a web event hosted Tuesday by The Brookings Institution.

The prices of digital assets have fluctuated wildly in the last year, driving calls for the institution of a crypto-specific regulatory framework. The price of Bitcoin, for instance, plummeted from $64,400 in November 2021 to less than $17,000 early Tuesday afternoon. The downfall of prominent Crypto exchange FTX, allegedly due to massive fraud, has provided further rhetorical fodder to would-be regulators.

Some crypto skeptics say that regulating crypto is a mistake, however, since it would provide legitimacy to the industry. “Legitimizing [crypto] is simply going to drain creative resources from productive activities,” argued Stephen Cecchetti, Rosen Family Chair in International Finance at the Brandeis International Business School. “In economic terms, this would be like subsidizing a dead-weight loss.”

Cecchetti argued that a new regulatory regime would push crypto into the traditional financial world. “Imagine where we would be if leveraged financial intermediaries had been holding crypto in November of 2021, before the plunge in value,” Cecchetti. “So if we need any new rules, they’re rules to prohibit exposure of traditional leveraged intermediaries – prohibit banks, dealers, insurers, pension funds ­– from holding this stuff and from accepting it as collateral.”

Peter Conti-Brown, professor at the Wharton School at the University of Pennsylvania and nonresident fellow at The Brookings Institution, argued that crypto, even without a dedicated regulatory framework, has already been established a significant foothold. Policymakers should clarify how crypto assets fit into existing regulatory structures, Conti-Brown argued. Due to similarities of various types of crypto to elements of traditional finance, he said, the absence of crypto regulation is a “declaration of a prosecutorial non-enforcement of existing laws.”

Regulators should make clear that “if you’re going to act and smell and quack like a bank, you need to charter, and if you’re going to hawk securities, you need to register,” Conti-Brown argued later in the conversation.

Crypto: Useful or useless?

While crypto’s biggest proponents argue that it, along with its underlying technology, blockchain, are revolutionary innovations, many don’t agree. At a recent Senate hearing held Wednesday on the FTX collapse, a law professor from the American University Washington College of Law advocated banning crypto outright. One senator advocated instituting a “pause” on crypto at a hearing held two weeks prior.

Cecchetti voice skepticism as well. “I don’t think crypto is the future of anything” he said, adding that it is, in his opinion, “utterly without redeeming social value.”

Conti-Brown said some crypto-related innovations may prove useful. He further argued that the very possibility of blockchain-driven innovations threatens incumbent industry – e.g., traditional financial technology firms – and will likely drive innovation.

“Every major payments player is…following blockchain developments, and thinking about where this might represent both opportunity and challenge,” Conti-Brown said. Crypto solutions may be “inchoate, (but) are not non sequiturs,” he added.

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