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FCC’s Proposed Rules on Robotexts Will Limit Wireless Providers’ Effectiveness: Industry

The ruling would prevent providers from accessing emergency and government services, they say.

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Photo of Gregory Romano of AT&T

WASHINGTON, August 18, 2023 – Commenters argue that proposed Federal Communications Commission rules that seek to provide voice consumers more control over robocalls and robotexts would have harmful consequences by limiting their ability to communicate with service providers. 

The FCC released a notice of proposed rulemaking in June that would strengthen the consumers’ ability to revoke consent to receive robocalls and robotexts. It would ensure consumers can easily revoke consent to receive robocalls, require that callers honor do-not –call requests within 24 hours and allow wireless consumers the option to stop robocalls and robotexts from their own wireless provider.  

ACA International, a trade group for the debt collection industry, in conjunction with the Credit Union National Association recommended that the FCC codify reasonable limits on the methods of revocation of consent for robocalls and texts.  

The law, as currently written, would “ensure that revocation of consent does not require the use of specific words or burdensome methods” and codify a 2015 ruling that consumers who have provided consent may revoke it through any reasonable means. ACA International and CUNA asked the FCC to acknowledge the realities of revocation processes. 

“Automated processes cannot be programmed to recognize a virtually infinite combination of words and phrases that could reasonably be interpreted as a clear expression of consumers desire to stop further communications,” it said. The FCC should specify “reasonable means that callers can prescribe, such as a limited set of keyworks that are common synonyms of STOP, which is the universally recognized method to prevent further text messages.” 

Cable industry wants guidance on ‘reasonable methods’

Steven Morris, vice president at NCTA, the Internet and Television Association, added his support that the FCC should provide additional guidance on what it defines as “reasonable methods” of revoking consent and allow callers 72 hours to process opt-out requests. It also suggested that the FCC adopt its proposal to permit one-time texts seeking clarification on the scope of an opt-out request. 

“The FCC’s proposal that consumers be able to revoke consent using ‘any telephone number or email address at which the consumer can reasonably expect to reach the caller’ would also be incredibly complex and likely impossible to effectively administer,” NCTA said. 

Wireless trade association CTIA’s manager of regulatory Affairs Courtney Tolerico said in comments that the proposal severely limits providers ability to send important, service-related communications to subscribers and incentives providers to apply opt-outs unnecessarily broadly, further limiting these beneficial communications and “downgrading the wireless customer experience.” 

It claimed that “even if the FCC had such authority, doing so in the absence of demonstrated consumer harm would be arbitrary and capricious,” saying that the agency does not have reason to enforce laws that would hamper wireless carrier’s ability to serve customers. 

Verizon’s general counsel, Christopher Oatway, expressed the same sentiment, claiming that the FCC “provides no basis to conclude that wireless carriers are abusing their subscribers with unwanted calls or texts.” 

The proposal would “undermine the unique relationship between providers and their customer for wireless service, which today is crucial to Americans’ ability both to conduct their everyday lives as well as to access emergency services and government benefits,” said Verizon. It referred to federal programs like lifeline and ACP that promote connectivity, claiming that its communications with its own customers educates on federal benefit programs. 

‘No incentive’ for abuse by wireless providers, says AT&T

Gregory Romano, vice president and deputy general counsel at AT&T added that “there is no incentive for wireless providers to abuse the current wireless carrier exception,” referring to wireless carriers’ ability to contact their own customers. “The marketplace for consumer wireless service is highly competitive. Wireless providers do not want to annoy their customers with too many messages, or the provider is at risk of losing the customer to a competitor, which is clearly not in the provider’s interest.” 

In June, commenters pushed back against FCC proposed rules that would require mobile wireless providers to ban marketers from contacting a consumer multiple times based on one consent, claiming it will harm legitimate communications. 

Proposed rules are in response to the rising number of telemarketing and robocalls, sated the notice of proposed rulemaking.  

Contributing Reporter Teralyn Whipple, who joined Broadband Breakfast in 2022, studied marketing at Brigham Young University. She has reported extensively on broadband infrastructure, investments and deployment. She has also headed marketing campaigns for several small companies.

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Robocall

CES 2024: FCC and AT&T Say Collaboration is Key in Combatting Spam

The Commission has been aggressive on spam this year, and AT&T has been working to improve filters on its networks.

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Photo of the panel by Jake Neenan

LAS VEGAS, January 10, 2024 – Members of the telecom industry and the Federal Communications Commission emphasized the need for industry and government entities to collaborate in combating scam calls and texts at CES on Tuesday.

“Collaboration is key here,” said Amanda Potter, assistant vice president and senior legal counsel for AT&T.

Current measures

Alejandro Roark, chief of the FCC’s Consumer and Government Affairs Bureau, noted Federal Trade Commission data showing American consumers reported losing $790 million to scam calls and another $396 million to scam texts in 2022.

The Commission took action on preventing both in 2023, expanding its STIR/SHAKEN regime – a set of measures to confirm caller identities – to all providers who handle call traffic, moving to block call traffic from non compliant providers, and issuing multiple fines in the hundreds of millions. Almost every state has entered an agreement with the agency to collaborate on robocall investigations.

In addition, the FCC adopted its first robotext rules and moved to tighten those rules in December, closing the “lead generator loophole” by requiring affirmative consent for companies to send consumers marketing messages. Comments are being accepted on a proposal to institute a text authentication scheme.

For AT&T’s part, Potter said the company has instituted network filters to block messages that are likely to be illegal.

“We’re not going to claim success by any means, but when we have these robust network defenses, that does a lot,” she said, citing a total of 1 billion blocked texts on the company’s networks in July 2023.

AT&T also worked with manufacturers on features allowing consumers to report text as junk when deleting messages, which Potter said has provided extra data to tune spam filters.

What’s next

“We start from a standpoint of maximum flexibility when it comes to messaging,” Potter said, in contrast to voice calls, which are more tightly regulated and required FCC intervention for providers to block. 

“I’m concerned about that being taken away, or perhaps regulation being something of a distraction,” she said.

Roark agreed on flexibility being superior to regulation, although the Commission is moving forward with its proceeding on more expansive text authentication rules. The proposed rules include requiring more providers on the traffic chain to block texts from numbers flagged as scammers by the FCC and requiring measurers to verify the identity of texters, similar to the STIR/SHAKEN system for caller authentication.

The FCC is also taking comments on how AI factors into robocalls and robotexts, both how it’s used to perpetrate them and how the Commission might use AI tools to combat them.

At a House oversight hearing in November, FCC Chairwoman Jessica Rosenworcel asked Congress for the authority to collect the fines the Commission imposes – a job currently left to the DOJ – and access to more financial information to help the agency’s robocall prevention efforts.

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Robocall

FCC Issues Cease and Desist Order on Robocalls

Two companies will have 48 hours to mitigate the potentially illegal traffic.

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Robocall graphic. Used with permission.

WASHINGTON, December 20, 2023 – The Federal Communications Commission issued a cease and desist on Wednesday to two companies accused of facilitating illegal robocalls.

The companies, Solid Double and CallWin, are required to block traffic from certain callers identified by the commission’s Enforcement Bureau as bad actors and report those efforts to the FCC in the next two days. Both will also have to detail plans to prevent future robocalls to the commission within 14 days.

“Providers that allow illegal traffic face serious consequences,” FCC Enforcement Bureau Chief Loyaan Egal said in a statement. “We will not hesitate to take decisive action to protect consumers.”

The FCC has indeed taken an aggressive stance on scam calls and text in recent months. In August the commission expanded its STIR/SHAKEN regime, a protocol for verifying caller identities, to all providers handling call traffic and moved in October to blacklist 20 providers for lax robocall prevention policies.

Commissioners also adopted rules at their December open meeting that place more stringent consent requirements on companies looking to send automated calls and texts to customers.

In this case, Solid Double is accused of facilitating spoofed traffic – calls purporting to be from a different number than is actually placing the call – from at least one entity and potentially others, including one the FCC said it identified by the name of “Sham Telecom.”

The business whose number was being used by spoofers alerted the FCC through a spoof reporting portal after receiving calls from targeted consumers, making Solid Double the first provider on the receiving end of an enforcement action initiated by the portal.

As for CallWin, the company is accused of originating robocall campaigns from at least four entities that did not obtain consent from the consumers they targeted.

The commission said in a statement that Solid Double and CallWin could have all their traffic blacklisted if the two providers do not comply with the order. The companies did not immediately respond to requests for comment.

Commissioners asked Congress to take action to further strengthen the agency’s robocall authorities at a House oversight hearing on December 1, including widening the scope of technologies covered by the Telephone Consumer Protection Act and giving the FCC the ability to collect fines from illegal robocallers.

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Robocall

Industry Experts Call For Improved Spam Tags on Incorrectly Labelled Phone Numbers

Industry experts argue that more caller information should be added onto calls tagged as spam.

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Photo of Glenn Richards from Pillsbury Winthrop Shaw Pittman

NEW YORK, December 12, 2023 –  Spam caller notifications should still include the information of the caller to ensure that important calls are not missed, according to industry players. 

Illegal robocalls are regulated by the Federal Communications Commission through a framework called STIR/SHAKEN, which requires service providers to authenticate calls before they reach a consumer to combat spam and scam calls. 

Ron Thorton, consulting engineer at IT service company United Office, said at the VON Evolution conference last month that calls are often determined to be spam by third party analytics companies based on calling patterns, such as the number of and duration of those calls to decide if a number presents as spam. 

A problem with tagging those calls as spam is that any previous caller identification an individual receives is replaced with a warning label which deters them from picking up the phone and nothing else, said Thorton. 

Those calls, unfortunately, could include ones originating from the doctor’s office or a bank because they have persistent calling patterns that could be labeled as spam. 

Concern about users missing important calls that become tagged as spam has been brought forth in the past by industry experts who felt that intermediate phone operators determining whether or not a call is fit to go through, was problematic.  

“You aren’t giving me all of the information to make my own judgment on this call because you’re basically telling me to ignore it,” added Thornton.  

Jeff Pulver, the founder of VON Evolution, said that this kind of problem erodes the trust people have in the phone calls they get. 

To put autonomy back into consumers hands, Thornton said that going forward, terminating carriers should not entirely replace the caller identification that people receive. 

Thornton explained that terminating carriers should then not be allowed to replace the name of a caller. “If you’re going to put out a potential spam tag…you’ve got to include any name that you can potentially access.”

He added that this kind of oversight may have to come directly from the FCC in the form of caller label regulatory guidelines and should be prompted by complaints from users receiving incorrect calls. 

The caveat he added was that oftentimes the sheer number of trusted callers who are tagged as spam is not properly recorded because people are not picking up those calls in the first place. 

Thornton said that those “calls aren’t picked up so nobody knows the reason it wasn’t picked up is because it was tagged as potential spam.”

To remedy that gap in spam caller information, there needs to be a kind of feedback loop from the terminating provider to the originating provider so that when trusted calls are tagged as spam, people are made aware of it. 

Glenn Richards, partner at Pillsbury Winthrop Shaw Pittman LLP, who spoke at the VON event, previously told Broadband Breakfast that the responsibility of blocking spam calls belongs to the originating service provider and that they should be subject to enforcement. 

At VON, Richards explained that when it comes to robocall enforcement, there is a fine line between stopping fraudulent calls and stopping legitimate calls that need to be answered – a line industry experts were trying to parse out at the event. 

More recently, government figureheads have been calling on the FCC to better their enforcement of robocalls by putting money into enforcement offices or more stringent robocall investigations. 

At its November meeting, the FCC voted to start implementing the use of AI to be able to better detect robocalls and, in October, issued enforcement orders and blocked traffic from nearly 20 providers for having lax robocall regulations.

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